Blizzard’s $2 Million Sparklehorse

From 1up.com:

The Blizzard Pet Store is offering two new virtual pets to World of Warcraft players, one of which has generated over $2 million in sales in its first four hours.

The “Celestial Steed” [below] is, according to its description on the Blizzard Store, “freshly born from the Twisting Nether” and allows players to “travel in style astride wings of pure elemental stardust.” […]

The fancy horse costs $25 and offers no new abilities to players, only riding as fast as a character’s riding skill will enable it to go.

According to wow.com, the download queue as of 1:45 Pacific time [April 15] was at 80,000. At $25 a pop, this means that this noble steed has generated sales of $2 million since its debut at 9:30 the same morning, or around $500,000 an hour.

 

Five hundred grand an hour ain’t no thang.

Well, that certainly is something. 

Perhaps most interesting are reports of complaints that $25.00 is not enough, which will lead to the mount being “too common”.

Given the sales so far, it seems that Blizzard could have gotten away with charging much more.

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Recursive Gaming

OK, it had to happen. Here’s a game about . . . making a game. A Massively Multiplayer Online game.

Behold, MMORPG Tycoon.

I await the outpouring of user reviews.

In related news:

Latest from Blizzard, and it’s hot:

‘Warcraft’ Sequel Lets Gamers Play A Character Playing ‘Warcraft’

Plus, no matter what game you’re playing, red team wins more often. Seriously. It’s scientifically proven.