Inside EA

I’ve just talked with the PR Manager for EA Games, Johnathan Goddard. (He was in my office for a presentation and I nabbed him after.) Remember that cheeky reference to the Pirate Bay in that trailer? I was wondering about that, so I asked him how much piracy affected the movement towards free-to-play.
“Massively,” he said. [...]

Battlefield Heroes: Trailer, Evil?

There’s a trailer, folks:

The trailer is a bit lame, if you ask me, but it does explain the game concept fairly well. I laughed at the reference to these guys.
And there’s an article in Gamasutra where the designer talks all about it. Turns out there’s more to it than just buying [...]

EA Microtransactions display worrying signs of Evil

We’ve posted about microtransactions before on Objective 514. That post spawned quite a bit of discussion. Most of you seemed cool with paying for stuff – snazzy hats, for instance – as long as the stuff you bought didn’t actually affect game performance.
Well, guess what – the barely-established taboo has already been broken. By EA, [...]